Primary identity
For light backgrounds: the website header, guest welcome notes and simple stationery.
Prepared with care. Ready to use.
Morrow House
A quieter place to begin. This guide brings together the Morrow House identity, with the details you need to use it consistently across your website, welcome notes and guest materials.
01
The identity.
Reverse identity
For approved dark backgrounds. Keep the original proportions and check contrast at the final size.
02
A palette with purpose.
Pine
Primary identity, headings and dark surfaces.
Oat
Warm backgrounds and generous breathing room.
First light
A small accent for highlights and useful details.
Clay
A supporting accent. Check text contrast before use.
HEX values describe screen colours. Confirm print specifications with your designer or printer.
03
Words, in character.
Fraunces
Headlines and short, expressive statements. Keep longer reading passages in the supporting sans serif.
Font reference ↗
https://fonts.google.com/specimen/Fraunces
Name and reference only. Typeface files are not embedded here; check the applicable licence.
DM Sans
Body copy, captions, navigation and practical details. Use a consistent size hierarchy.
Font reference ↗
https://fonts.google.com/specimen/DM+Sans
Name and reference only. Typeface files are not embedded here; check the applicable licence.
04
Everything in its place.
Approved logo folder · example
Replace this demonstration link with the shared folder containing your final logo files. Label each version and check access from a signed-out window.
Open files ↗
https://example.com/?asset=approved-logos
Guest materials · example
Replace with the final, approved stationery and welcome-note files. Include any print instructions from your supplier.
Open files ↗
https://example.com/?asset=guest-materials
These links open externally. Access is controlled by the owner of each folder or file.
05
A few things to know.
Start with the primary logo on a clear, light background. Use the reverse version when the approved background is dark. Give the mark room to breathe. Keep text and other graphics outside the clear space specified in your final artwork. Do not stretch, recolour or add effects to the approved logos. The colour values here are for screens. Ask your print supplier to confirm the appropriate print files, colour values and proof before production. This is an original fictional example for learning the builder. The asset links below are demonstration destinations, not a client file delivery.